Jul 24, 2007

Building dreams with BENCH

FOR multimedia giant Piolo Pascual, being the newest addition to Bench’s roster of endorsers has definitely opened a lot of new doors for him. He was given the opportunity to grow and try out other things. He adds that, “Being an endorser is an honor because Bench is the number one retailer in the country.”
In celebration of its 20 years, Bench, together with ABS-CBN, is mounting the biggest reality search to ever hit your TV screens, Be Bench/ The Model Search.
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After nationwide auditions in Metro Manila, Luzon, Visayas and Mindanao with thousands of model-hopefuls and

aspiring stars, Bench has selected the 30 most beautiful and promising contestants.

At the press presentation, the candidates looked more like they were in some star search contests because they certainly looked more like teen star wannabes than models. Most of the media members were one in saying that these kids can never be utilized in the famous underwear fashion show which the brand presents once every two years. Perhaps, the search should have been called Bench star search rather than model search.

The search will air for two months on ABS-CBN and will start with 30 young hopefuls. On its exciting first episode, watch as the top 30 semi-finalists are immediately cut down to a dozen contestants. The contestants’ abilities are tested each week as they strive to master the fashion photo shoots, perfect publicity skills and learn the business aspects of becoming the next big thing!

Throughout the series, a panel of leading fashion industry experts will closely evaluate the progress of the models to narrow the field each week. In addition, special guest judges and surprise celebrity mentors will drop by the show to give their two cents worth. Every week, the number will whittle down to reveal the top male and female model.

For 20 years, Bench has literally invaded the Filipino lifestyle with businessman Ben Chan at the helm. All alphabets of the market have embraced the brand and its popularity has reached foreign shores, too.

The Bench endorsement deal is a seal of superstardom. For two mere mortals, they will have the once in a lifetime opportunity to be part of the famous Bench family. Let’s follow their dreams every Sunday starting July 29.
Manila Times

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